Most importantly, it facilitates two-way conversations between businesses and their customers. While SMS remains extremely popular and powerful, WhatsApp offers something different. There’s no doubt that WhatsApp for Business is changing the A2P messaging landscape. In fact, they now have a dedicated service for business, which makes it easy for any company to create a profile, send quick replies and automate responses. Today, thousands of enterprises use WhatsApp too. And so, unsurprisingly, WhatsApp is no longer just a channel through which friends keep in touch. Over the last 10 years, WhatsApp has risen to become the world’s number one app-based messaging tool. But how big is this difference? And how much does it vary by region? GTC decided to find out. WhatsApp charges businesses a different fee depending on who starts the conversation.
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